Lead Pro
Getting Started

Proval | MailChimp

Our Mailchimp integration allows you to automatically add leads to your Mailchimp account.

1. Create a Mailchimp Account

You can do this here.

2. Create a new list (optional - but you’ll need at least one list)

Add a list by clicking on “Lists” the top left corner of the Mailchimp interface.

3. Add merge fields (optional)

If you want to customise the emails you send to users (for instance including their address or valuation), you’ll need to create merge fields. Add any/all of the following merge fields, and you can then use the values in your emails:

Field Type Notes
BEDS Number
SALESEST Text This is the sales estimate.
SALESMIN Text This is the min. sales estimate.
SALESMAX Text This is the max. sales estimate.
YIELD Number This is the yield.
RENTEST Text This is the rent estimate.
RENTMIN Text This is the min. rent estimate.
RENTMAX Text This is the max. rent estimate.
ETA Text Value with be one of: * “asap” * "3-months" * "6-months" * "9-months" * "12-months" * "unknown"
REASON Text Value with be one of:
    * "selling-only" * "buying-selling" * "buying-only" * "letting-only" * "just-nosey"
STATUS Text Value with be one of: * "New" * "Contacted" * "Valuation Booked" * "Instructed" * "Lost"
GDPRCHECKBOX TRUE / FALSE If '1' the checkbox was checked. If '0' it was left unchecked.

FNAME and LNAME merge fields are automatically available, and are the first name and surname respectively.

You can use the above fields in your email by including |MERGE_FIELD| in your email templates - e.g |FNAME| would be converted into the user’s first name.

4. Link your account

  • Go to your API key page in Mailchimp. Click “Create A Key” under the “Your API Keys” header.
  • Paste this Mailchimp API key into the correct box on your AVM settings page.
  • On the AVM settings page, click save and then refresh the page.

5. Choose the Mailchimp list to use

  • If everything has worked, once you refresh the AVM settings page, you should see a drop down box with your Mailchimp lists (next to the Mailchimp API key that you just pasted).
  • Choose the list you want to use, and then click save again.
  • New AVM users will now be added to this list!
  • If you mark a user as spam, they will be deleted from your list. Other changes to status (e.g to Contacted) will also update the user in Mailchimp.