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Proval | Facebook

The Facebook pixel enables you to measure, optimize and build audiences for your Facebook ad campaigns. You can measure how many people use your AVM as a result of your Facebook Ads, and retarget them.

  • To create a Facebook pixel, please follow this guide.
  • Get the pixel ID (it will be a long number) and add it to your settings page.
  • When someone submits a lead, this will trigger a conversion on Facebook if they came through a Facebook ad.
  • You can also use this pixel to build a custom audience (to remarket to your AVM visitors).